SMTS 2022 Supermarket Trade Show - A new "Food Trend Zone"
Dec 18, 2021

3 days from February 16(Wed.) to 18(Fri.), 2022 at Makuhari Messe, Chiba

The National Supermarket Association of Japan [Head Office: Chiyoda Ward, Tokyo, Chairman: Kiyoshi Yokoyama (CEO of ARCS COMPANY, LIMITED)] will hold the 56th SUPERMARKET TRADE SHOW 2022 from February 16 (Wed.) to 18 (Fri.), 2022, in Makuhari Messe, Chiba. The event provides a venue to disseminate the latest information on supermarkets and the distribution industry.

Following on from the previous event held under the corona, this year's exhibition is designed to meet the needs of new lifestyles, with exhibitors, visitors and we, the organizer working together to provide a safe and secure environment for business negotiations.

We hope that with the help of exhibitors and visitors from all over the country, this exhibition will contribute to the creation of a prosperous local community in Japan.

The tradeshow will be held with the number of 1,715 companies and organizations exhibiting with 3,016 booths (as of November 1, 2021). This year, over 1,200 Japanese regional product manufacturers will exhibit thanks to the coordination of municipalities and local financial institutions from across Japan. A total of 52 overseas companies / organizations from 6 countries are participating with 67 booths introduces a wide selection of products from various countries.

As a new organizer’s project, we have created a new "Food Trend Zone" with two trend themes: "Beauty & Health x Food" and "Sustainability x Food". Visitors to this zone will be able to find out about the latest trends and products. As in the previous edition, the seminar program will also be available online, allowing visitors to attend outside the exhibition period. Other ongoing projects include "Hand-Made NIPPON", which Exhibition and business meeting event providing the latest information to supermarkets and the food distribution industry "SOU NIPPON – Creation Japan" brings together regional sake brewers from all over Japan, "Business Matching@SMTS2022", a hybrid of real and online individual business meetings, and "JETRO Food Export Online Business Meeting (SMTS)", an online business meeting with overseas buyers.

◆Name:The 56th Supermarket Trade Show 2022

◆Date:February 16(Wed.), 17(Thu.), 18(Fri.), 2022
10:00a.m.–5:00p.m. Closes at 4:00p.m. on the last day

◆Venue:Makuhari Messe (Chiba)

◆Theme:"SOU NIPPON – Creation Japan"

◆Organizer:National Supermarket Association of Japan

◆Figures (As of November 1, 2021): 1,715 companies and organizations, 3,016 booths
*including 52 overseas companies and organizations, 67 booths from 6 countries

◆Official website:

◆Official Support: Ministry of Economy, Trade and Industry / Ministry of Agriculture, Forestry and Fisheries / Ministry of Health, Labor and Welfare / The Tokyo Chamber of Commerce and Industry / Japan External Trade
Organization (JETRO) / Agricultural Trade Office, The Embassy of the United States of America / Welsh Government (UK) / Economic and Commercial Office, Embassy of Spain / Office of Commercial Affairs, Royal
Thai Embassy / Business France / THE EMBASSY OF BRAZIL / Food Marketing Institute Japan (Company/organization name as of November 1, 2021)

◆Concurrent Show:
The 17th Kodawari Food Fair 2022 [Organizer: Japan Food Industry Association]
Delicatessen Trade Show 2022 [Organizer: National Supermarket Association of Japan]

◆Admission: Full pre-registration required *Under 18 not allowed to enter

Organizer’s Project
Food Trend Zone (Hall 4, 5 and 6)
In response to the diversification of food trends as well as the diversification of health values, a new "Food Trend Zone" has been established, which has been developed and expanded to incorporate noteworthy trends
other than health into the Care Foods Zone. This zone will introduce the latest trend information and products to visitors (30 exhibitors).

(1) "Beauty & Health x Food": Products that help create a beautiful and healthy mind and body.
(2) "Sustainability x Food": Products that take sustainability into consideration.

Hand-Made NIPPON- Theme zone displaying alcoholic beverages made in Japan (Hall 1)
We will introduce the "techniques" and "sentiments" of the creators who prioritize local regions and focus on quality that respect the traditions of Japan. ”Sake”, “Shochu”, “craft beer” and "Japanese wines" will be main products (40 exhibitors).

Food safety and security measures (Hall 4)
A booth will be set up in the Equipment and Material Zone to disseminate information on food safety in food supermarkets, including HACCP, an international standard (4 exhibitors).

JETRO Food Export Online Business Meeting (SMTS)
Online export business meeting for Japanese food products organized by JETRO will be held in the week before SMTS2022. Individual business meetings will be held to connect overseas buyers and SMTS exhibitors online and provide opportunities to develop overseas sales channels.

Product Search (Exhibit product search on the official website)
Exhibitors’products/services information will be published on the official website from December, 2021 gradually. It will help buyers to check products and company information and narrow down target products in advance.

Official Website:

Business Matching @SMTS2022 [International Conference Hall]
Business matching meeting with distribution buyers will be held.
Feb.16 (Wed.) - Feb. 18(Fri.) Pre-registration is required.
The organizer: National Supermarket Association of Japan and The Tokyo Chamber of Commerce and Industry Online Seminar

[SMTS Speaks]
Title: Offensive and defensive defense measures
Speaker: Kiyoshi Yokoyama (Chairman of National Supermarket Association of Japan / CEO of ARCS

*Other highly specialized lectures and panel discussions will also be available. (Viewing: free)
Pre-registration is required from the official website (starting from January 11, 2022).

About Organizer
National Supermarket Association of Japan
Sakurai Bldg., 3-19-8 Uchi-Kanda, Chiyoda-ku, Tokyo 101-0047
Tel:+81-3-3255-4825 Fax:+81-3-3255-4826
Foundation: 1958 (Became an Incorporated Association in 1963. Renamed from New Supermarket
Association of Japan to the present association name in Sep. 2018)
Chairman: Kiyoshi Yokoyama (CEO of ARCS COMPANY, LIMITED)
Members: 302 regular members, 1,012 supporting members (as of September 2021)

Contents of Business Operation: Conducting surveys, research, educational training and qualifying examination, issuing publications, organizing exhibitions, business matching project and etc. all concerning supermarkets.

Precautions to the media:
During the show period, the press registration counter will be located in the press room.

Please note that some operations of the press room service will be changed from usual in order to prevent the spread of COVID-19 infections, The opening ceremony is currently scheduled on Feb. 16th (9:30-), the first day of the exhibition.

The detailed information will be informed as soon as it's fixed.

In addition, the reception party in the evening on the second day of the show will not be held this time from the viewpoint of preventing the spread of COVID-19 infections.

Any other information will be updated appropriately.
For inquiries regarding this release, please contact;
Press Room Contact
Mr. Hiro Hishinuma
rJp Marketing Communications Co.,Ltd.
Umeda Bldg. 1F, 1-1-6 Matsugaya Taitoku, 111-0036 Tokyo, Japan