RYTHM Foundation holds Virtual MoU Ceremony on Project Insaniah with MyKita
Jan 28, 2021

PETALING JAYA, 26th January 2021: RYTHM Foundation, the Social Impact Initiative of the QI Group, and MyKita a local NGO in Kerling, Selangor, are joining hands to assist students from low-income families to give them a platform to develop themselves through education.

The initiative titled ‘Project Insaniah’ was launched via a virtual MoU signing today between RYTHM Foundation and MyKita. Project Insaniah is a 3-year community transformation programme targeted at deserving students from low income families and disadvantaged backgrounds, aged 13-15, who require assistance in attending secondary school after completing their primary education.

Developed jointly by RYTHM and MyKita, Insaniah is a holistic programme that seeks to train, coach, and mentor the students to develop into balanced individuals and responsible citizens. The programme covers the following:

1. Academic enhancement sessions for students to obtain coaching on core subjects including Bahasa Malaysia, English Language, Tamil Language, Mathematics, Science, and Sejarah.

2. ICT classes to train students on Microsoft Office tools, coding, mobile, and graphic design training.

3. Livelihood skills training to provide exposure to and train students in various vocational skills such as electrical training, air condition servicing, and vegetable farming. This is also in line with the national agenda of developing more TVET (Technical and Vocational Education and Training) talent.

4. Character building activities which include personal development camps and leadership workshops to unleash the students’ leadership potential and mould them into responsible and positive individuals.

5. Community service is a key component of the project. Students will be assigned to various community-centric activities to cultivate civic-mindedness and encourage them to develop a spirit of volunteerism.

6. Parenting workshops aimed at the parents of these students who provide the family support system. These include home visits and organizing structured family gatherings to encourage improved family bonding. The parents will also be provided training and counseling in various parenting topics and techniques that will help them raise the teenagers of today, effectively.

RYTHM and MyKita inked the MoU to pave the way for the implementation of the project in Kerling, Selangor with an initial batch of 25 students for a duration of three years. Due to the restrictions imposed by the pandemic, the programme will initially take-off via online classes this month and each participant will be provided with a refurbished laptop.

The virtual MoU Signing ceremony was attended by Datin Sri Umayal Eswaran, Chairperson of RYTHM Foundation, and Mohan Kandeppen, President of MyKita.

Datin Sri Umayal, speaking at the virtual event explained the purpose of the new programme. “Insaniah, means humanitarian, which is derived from the word humanity. Our philosophy of RYTHM, which is an acronym for Raise Yourself To Help Mankind, is about how we can serve humanity to create a better world. We hope that Project Insaniah will give these young students a platform to not just help their intellectual development but will help them develop into good human beings.”

Young students from disadvantaged socio-economic backgrounds not only face economic hardship but also encounter various social challenges that often makes their transition through adolescence difficult. Project Insaniah is designed to explore and develop the untapped potentials and talent within this community.

“MyKita subscribes to the belief that these youth are entitled to an equitable opportunity to succeed. Thus, together with the RYTHM Foundation, we want to play a pivotal role in making these youth believe that success is possible and to create opportunities for them to make positive changes in their lives,” said Kumar Sathambrum, Advisor of MyKita.

RYTHM Foundation will be working closely with MyKita to monitor the progress and track the impact of the Project Insaniah through structured periodic assessments.


Media contacts:
RYTHM Foundation: Martin Soosay | +6012 637 5029 | martin.soosay@qigroup.com
MyKita : Kanagaraja A/L Allagesan | +6012-4416712 | kanagaraja40@gmail.com

About RYTHM Foundation
RYTHM Foundation, the QI Group’s Social Impact Initiative, invests in the communities in which we operate, through strategic partnerships, employee volunteering, and community service. RYTHM, an acronym for ‘Raise Yourself To Help Mankind’ is at the heart of everything we do, representing our fundamental belief in the inherent potential in each one of us, to rise ABOVE & BEYOND our challenges, towards a brighter future. We are on a mission to transform the world, one person at a time, one community at a time, one goal at a time. That is why the RYTHM Foundation strives to reinforce the QI Group’s aspirations and responsibility in playing a pivotal role in achieving the UN Sustainable Development Goals (SDG). Our focus areas are Education for All, Gender Equality and Sustainability Community Development. Visit us at www.rythmfoundation.org

About MyKita

In 2015, a group volunteers collaborated with the SJK (T) Kerling Parents Teachers Association in organising activities and programs for students of that school. Later, they teamed up with 20 youth and their family members to provide service to the community. Their engagement with the local community resulted in good outcomes and this led to them forming the NGO called MyKita in 2018. Today MyKita takes a lead in looking into the welfare and upliftment of the local community in Kerling.