Architecture & Building Services (ABS) 2021 is set to be the third and largest pilot tradeshow to date
Apr 10, 2021

With an expected turnout of 2,500 pax, the pilot event supports the recovery of Singapore’s MICE industry and bolsters its position as a leading MICE hub

8 April 2021 Singapore -- ( ASIA TODAY ) -- The 7th Architecture & Building Services (ABS) 2021 is set to be the third and largest tradeshow in Singapore to be held since the start of COVID-19. The pilot will run on a hybrid format, integrating both on-site and virtual elements across seven constituent tradeshows and 12 major conferences under the ABS umbrella.

Under the auspices of the Emerging Stronger Taskforce (EST)[1], ABS will continue to trial the ‘hybrid event’ tradeshow prototype developed by the Singapore Together Alliance for Action (AfA) on Enabling Safe and Innovative Visitor Experiences, which is designed to facilitate interactivity in a setting with rigorous health and safety measures in place, without compromising the experience for exhibitors, attendees, and conference delegates.

Organised by Conference & Exhibition Management Services (CEMS), the 7th ABS 2021 will occupy some 11,620 square metres of gross exhibit space at the Marina Bay Sands Expo Halls E and F from 30 June to 2 July 2021.

The seven concurrent tradeshows under ABS 2021 are:

1. ArchXpo 2021 – The 7th International Exhibition of Architecture & the Built Environment
2. International Facility Management Expo (iFaME) 2021 – The 8th International Facility Management Equipment, Products, Technology & Services Exhibition
3. Lighting Asia 2021 – The 7th International LED + Lighting Technology Show
4. Safety & Security Asia 2021 – The 19th International Safety & Security, Technology & Equipment Exhibition
5. Fire & Disaster Asia 2021 – The 17th International Disaster, Emergency Management & Fire Prevention, Technology & Equipment Exhibition
6. Work Safe Asia 2021 – The 7th International Workplace Safety, Technology & Equipment Exhibition
7. Design Asia 2021 – The International Designers Expo for Asia

ABS 2021 will have a capacity for 2,500 pax on-site and some 5,000 visitors online (2,500 includes trade visitors and exhibitors).

For all the conferences and tradeshows, a cohort size of 50 pax per zone will apply, in accordance with prevailing Safe Management Measures (SMMs) for MICE events. The piloting of ABS 2021 will allow STB and the industry to further calibrate safety protocols and test new formats and processes, in preparation for larger MICE events in future.

Such pilot events are critical steps for the recovery of Singapore’s MICE industry as the findings and data will be studied to refine safe management measures and best practices for MICE events and leisure travel progressively. The gradual and safe scaling of MICE events also bolsters Singapore’s position as a leading MICE hub. Prior to COVID-19, the MICE industry has supported more than 34,000 jobs with an economic value-add of $3.8 billion, or nearly one per cent of Singapore’s GDP. MICE also brings about significant spillover benefits to the economy, including adjacent sectors such as lifestyle and hospitality.

The ABS series is a long-standing and leading trade exposition for the built environment and related sectors ranging from Architecture, Facilities Management, Lighting, Safety and Security, Fire Disaster Management, Work Safety, and Design – bringing the very best of the built environment in one show floor.

Amongst the 12 major conferences will be the inaugural DA Congress, the REDAS IDD Symposium, the Outcome-Based Contracting (OBC) Conference, and the WSH Forum for Facilities Managers and the International FM Conference (IFMC).

The ABS 2021 is also positioned as the premier one-stop meeting place for the building industry, and a forum for establishing high-quality customer contacts and business meetings. Themed ‘Design Solutions for The Built Environment’, ABS 2021 will provide a real-time interactive and curated experience to connect sellers and buyers – both on-site and online.

Said Edward Liu, Managing Director of CEMS: “The announcement that ABS series could be held as a pilot project is timely as Singapore is looking to boost its local MICE sector with an impetus during these difficult times.

“We are grateful that our company is able to collaborate closely with the Singapore Tourism Board (STB) and other agencies in establishing a safety framework of operations and measures so as to allow attendees, exhibitors and conference delegates to confidently conduct their business meetings and activities within a COVID-19-safe venue.

“The physical and on-site aspects of the show are critical in terms of acquiring and forging business agreements, and for cementing important business decisions. At the same time, our virtual event would help our Singapore companies to globalise and reach new markets throughout the world.”

Andrew Phua, Executive Director, Exhibitions & Conferences, Singapore Tourism Board, said, “Through pilots such as ABS 2021, Singapore is challenging the assumption that larger MICE events cannot be held safely. We are progressively resuming such events, with rigorous protocols and innovative solutions for the end-to-end visitor journey. We will continue to guide and support the industry to build new capabilities, and reimagine the future of MICE events so that the industry will emerge stronger from COVID-19.”

“CEMS has been a long-standing client of Marina Bay Sands and we are excited to partner them to pilot Singapore’s largest tradeshow in recent times. Together with our partners, Marina Bay Sands is privileged to lead the industry out of this pandemic, leveraging on our innovative capability, skilled workforce and experiences in hosting over five pilot hybrid events in the new MICE environment,” said Ong Wee Min, Vice President of Conventions and Exhibitions, Marina Bay Sands.

[1] The EST was formed under the Future Economy Council (FEC) to review how Singapore can stay economically resilient and build new sources of dynamism to emerge stronger from COVID-19. The EST is co-chaired by Minister for National Development, Mr Desmond Lee, and Group CEO of PSA International, Mr Tan Chong Meng, and comprises members from various sectors, including businesses, and trade associations and chambers. It has convened the Singapore Together AfAs, which are industry-led, government-supported coalitions that act quickly by prototyping ideas in areas of opportunity for Singapore. The AfA on Enabling Safe and Innovative Visitor Experiences is one of these AfAs.

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Photo credit: Conference & Exhibition Management Services (CEM)

About CEMS Conference & Exhibition Management Services Pte Ltd
Established in 1980, CEMS is a regional organiser with a global perspective. A key player in the Meeting, Incentive, Convention and Exhibition (MICE) industry in Singapore, CEMS has vast knowledge and experience in organising and managing exhibitions, conferences and other special events for government agencies, associations and private enterprises, with business activities spanning across many countries in ASEAN including Singapore,

Thailand, Malaysia, Myanmar and the Philippines, China in North Asia, and India, Sri Lanka, Bangladesh and Pakistan in the South Asia and, Africa. In October 1997, CEMS achieved the distinction of being the first professional conference and exhibition organiser in Singapore to obtain the ISO 9002 certification. For the past decade, CEMS has formed strategic partnerships with both local and international players to achieve mutually desirable goals in the MICE industry.

About the Singapore Tourism Board
The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore’s key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions. or
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